To learn whether that fact bothers Emil Ovemar, co-founder and producer of Toca Boca, you can watch the video interview above.If you can imagine it you can build it with the six Toca Builders!Join your new builder friends on an island far away and create a whole new world with blocks. One of the curious things about Toca Boca is that, even though everything about it screams startup, the company is actually fully owned by Bonnier, a massive family-owned Swedish media group. The startup is currently looking at ways to expand beyond games (see video above for more). Most of its users are situated in English-speaking countries such as the US, UK and Canada, but a global audience has discovered the company's 'digital toys'. There are no points or leaderboards or anything like that - rather, kids can simply open the apps and get creative with digital experiences such as 'Toca Hair Salon' and 'Toca Builders'. Most of their apps are paid, but they're not designed to have kids compete and 'win' at something. In a city that is home to gaming juggernauts like King, Mojang (Minecraft), EA Dice and Massive Entertainment, Toca Boca stands out because of its cosy offices and its focus on making fun, colourful and non-competitive games for children. One of the startups I was only vaguely familiar with before my guided tour of Stockholm's tech scene from two weeks ago is Toca Boca, a nimble maker of some 20 game apps targeting kids.Īnd yet the award-winning studio has climbed to the top of the 'Education' category rankings across mobile app stores, having clocked more than 67 million downloads of what the company refers to as 'digital toys' rather than mobile games or even educational apps.
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